TASTE WINE FESTIVAL
Branding
Collateral
Social
Taste Wine Festival brings together wine experts and the wine-curious for a 3-day festival celebrating wine, food, and the Pacific Northwest communities that bottle these agricultural wonders. For the festival’s brand refresh, we crafted a visual story suggestive of a new kind of wine culture.
Skirting the line between classy and sassy, we sourced inspiration from traditional wine tropes and infused newer casual wine vibes to create the Taste’s fresh yet classic identity.
The Icon Family
No longer in the business of stuffiness, wine is occupying a new space, and we wanted the visuals to reflect that. For Taste's various print materials, we created a small library of bright icons that communicate the festival's embrace of wine culture's new inclusive and lively spirit.
