TRUE TABLE
Naming
Branding
Collateral
True table is a catering company presenting impeccable food and creating magical atmospheres. They wanted their brand to feel organic, romantic, and reminiscent of golden hour on the farm, where one might find themselves lucky enough to spend an occasion with them.
We created a customized logomark with a handmade touch for True Table. With just the right amounts of both imperfection and charm, it enchants like an oblong pear or a knotted carrot.
The Table
At the center of their brand is the humble table, the symbolic and physical place of gathering. Hand-drawn by one of the True Table owners before their brand refresh, the table was the inspiration for each element of the brand we built from there.
